The Pros and Cons of Common Stocks

March 9th, 2010 at 10:00 am Posted by 
Dear Students

The chances are pretty good that if you have invested in the stock market to any extent, you will have purchased common stocks. These are basic stocks that will either go up or down in value depending on what happens within the company. They differ from preferred stocks because a preferred stock provides a fixed dividend, whereas common stocks do not.

There are some real advantages to holding common stocks however, so it is worth considering the whole picture before deciding on what you want to invest in. For example while common stocks do receive dividends, they can also become more valuable and lead to a bigger profit over time. This can understandably be a big draw for a lot of people.

You need to think about the amount of risk you are willing to take as well. For example if you want to get a regular guaranteed dividend from your shares then common stocks won’t be ideal. But if you want to try for a bigger profit and you are prepared to take the risk that you could lose their value, common stocks offer a lot of potential.

Another advantage of owning common stocks is that you can sell them whenever you want to. If your plan is to hold them for a short amount of time then you can do; alternatively you can hold them for years if you wish. You wouldn’t get this degree of freedom with preferred stocks.

This aspect of dividends is a key thing to remember when it comes to common stock. For example you cannot be guaranteed to receive dividends on a regular basis. If the company you have invested in starts to struggle and does not succeed in making a profit, you may not get any dividends at all. In this situation a preferred stockholder may still get theirs, as they are above you on the scale of who gets paid and when.

This is the most important aspect to remember with common shares. You are lower down on the scale of things so this provides you with a riskier investment. But with that risk there is also the possibility of reaping a bigger reward, so you need to decide what suits you the best.

In the end many common shares have successfully led to big profits for those that held them. And other people have lost out on their investment. You must decide whether the pros outweigh the cons when it comes to common stocks.

Happy Trading, The Dean



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